Brand guidelines
Javlot, line for line.
The logo, the colours, the type and the voice of Javlot, ready to use on your page, your article or your material.
The logo reads in three inks.
One shape, three inks, nothing to redraw: you take the file that goes on your ground.
- White on a dark ground
- Black on a light ground
- The accent for branded material only, never in a text
- Clear space the height of the “J”, all around
- At least 80px wide on a screen, 20mm in print
White
Black
Accent
The javelin
What never moves.
The logo stays legible everywhere as long as it is laid as it is: here is what we do, and what we never do.
Do
- Lay it on a solid ground with enough contrast
- Leave it its clear space, the height of the “J” all around
- Keep it 80px wide at least, 20mm in print
- Take one of the three files, as it is
Don’t
- Stretch it, skew it or rotate it
- Recolour it, even in a close shade
- Lay it on a busy or low-contrast ground
- Add a second accent colour next to it
- Add an effect, a shadow or an outline
The accent follows the theme.
Lime on the dark theme, blue on the light one, and for each three inks that hold their contrast. A click on a swatch copies its value.
Accent
Inks, dark theme
Inks, light theme
Grounds
One typeface, Inter.
Titles in the medium weight, the body in regular, a lead-in in semibold, and every title set like a sentence, never in capitals.
Get started in minutes.
You set your limits, they apply.
Your capital never leaves your account.
Connect your account securely.
Start at your own pace.
Choose your broker, connect your account and let each step guide you.
It sits with your broker, in your name.
You stay free, at any time.
Javlot says what it does.
Simple, direct, no promises: that is the tone of every page we write, and the one we ask of you when you write about Javlot.
Plain words. A short sentence, one idea, a full stop. The everyday word whenever it says the same thing as the jargon.
We speak to you. You decide, everything follows: every sentence speaks to the person reading it, never about a system.
What it does, before how. The benefit first, the mechanism after, if the sentence still has room for it.
No promises. No announced return, no recommended strategy. The figures come from a real account, and the risk is written beside them.
We talk about investing. Javlot automates investment strategies on your own account, at your broker. That is the word we use.
One capital letter. Javlot is written in full, a capital on the J and nowhere else. Our titles read like sentences, never in capitals.
The files, ready to use.
Three SVG files, one per ink. By downloading them, you agree to follow the rules above.
Format vector SVG
Inks white, black, accent
Use editorial and partners